03 March 2008

What is Online PR anyway?

Is Online PR is a subset of public relations that uses traditional PR tools and techniques in a new medium. Or has the Internet so radically changed the way we communicate that traditional PR tools and techniques are no longer relevant for the online world and that new delivery methods and techniques means that most traditional PR guides need to be re-written?

Mar 3, 2008 11:03:54 AM | Online PR

2 Comments

://CORPORACT

We agree, JedB. Over the last ten years we have seen a massive change in the way information and news is accessed and how we connect and communicate with one another.

At http://www.corporact.net we believe traditional methods of PR have to be re-evaluated and new media strategies need to be understood and incorporated into communications strategies.

If your stakeholders and communities of interest are online, you need to be too.

Posted by: ://CORPORACT | 03 March 2008 at 11:55 AM

JedB

A command of both new media and traditional PR tools and strategies is vital - most PR's I know aren't tech savvy.

Posted by: JedB | 03 March 2008 at 11:12 AM

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Pauline Christie

Senior level director experienced in online corporate, communications and PR, enterprise, journalism, strategic conceptual thinking and business development.

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