During a period of corporate upheaval, or when external news from the world of businesses creates anxieties leading to a crisis of confidence in businesses and low employee morale and productivity, the role of effective internal communications takes on greater significance.
However, although everybody understands and talks about the significance of internal communication, not many organisations manage it efficiently or have an information flow that runs in all directions throughout the organisation - not just from the top down.
It’s no surprise then that the “communications” element of internal comms has been hooked into the world of social media and been recreated in the form of Yammer.com - a tool designed “to get employees talking and boost their productivity”.
Yammer aims to encourage people employed within companies to interact with one another around the projects, tasks and issues they have. It’s free to employees but the boss has to pay – employers can join a price of $12 per employee.
Interesting business model from Yammer.com. As an employee, do you say what you think knowing that comments can be viewed by the boss and you could pay the price, and, if you are a the employer, will you pay the price to hear what your employees think?
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